Industry
E-commerce
Work
Alo Experience
Brand Engagement Platform
Context
Process Timeline
“How can a wellness brand extend beyond products, expanding into users' real-time context aware move, rest, and live in the moment?”
This project began with a question, “What if a wellness brand could move with your body — not just market to it?”
Inspired by Alo’s evolving identity, this project explores how a brand might extend beyond static content and commerce to deliver personalized, real-time experiences grounded in users’ energy, rhythm, and readiness.
Project Goal
Design a mobile-first, AI-powered brand experience that adapts to users’ biometric and contextual states, transforming passive tracking into active, personalized brand engagement.
Problem Space
Users today face platforms that feel fragmented — delivering workouts or shop links, but not meaningful daily support.
"Disjointed wellness platforms, generic content, and weak brand connection."
Despite Alo’s strong brand identity, its digital experience is siloed. "Workouts here. Products there. No personal flow."
Users want daily tools that feel relevant and physically responsive, not just static workouts or product drops.
Brands lack cohesive tools to maintain meaningful, real-time presence across digital, physical, and lifestyle touchpoints.
Common Painpoints
Key Insight
Through competitor analysis, user interviews, and content flow mapping, I identified a disconnection, "People want context-aware support. Brands need scalable ways to stay personally relevant."
Content feels scattered, not energy-aware or adaptive
Lack of motivation mid-week or post-session
Feels more like a media platform than a wellness partner
From the user side:
Missed opportunity to integrate retail, content, and community
Physical brand spaces and events are not digitally reflected
Limited tools for emotional connection or personalization at scale
From the brand side:
Main Research Question
How might we design a responsive wellness ecosystem that adapts to users’ real-time physical and emotional states
—bridging digital content, physical retail, and daily brand touchpoints?
Rather than asking users to browse and select, the experience responds to them, creating a seamless, emotionally attuned wellness journey.
A multi-sensory digital ecosystem that uses biometric AI to adapt wellness content in real time—helping users train, rest, and connect in personalized ways that reflect their physical and emotional state.
ALO Adaptive Wellness App
Solution
Core Experience Pillars
Immersive Personalization (Experience Layer)
Responsive brand related content, micro-interactions to support user motivation and brand connection.
AI Adaptive Coach (Intelligence Layer)
Triggers personalized content, recommends product, and modifies the interface based on user input and rhythm patterns over time.
Automated Body-Aware Input (Foundation)
Biometric signals (via synced wearables or manual input) track the user’s state—fatigue, stress, or energy—to suggest relevant modes.
Core Experience Flow
A dynamic wellness journey that begins with the user’s physical state, detected via synced biometrics or manual check-in—and flows seamlessly through an AI-curated content environment.
1
Personal Biometric Input /
Allow Apple Health Access or Manual Entry
Biometric signals (via Apple HealthKit or manual input) detect the user’s state to initiate a relevant mood mode.
2
AI Recognition /
Personalized AI-driven Setting
AI evaluates the user’s energy state and tailors brand environment (workouts, Alo challenges, campaigns, and activewear recommendations).
3
Branding Expansion /
Categorization for Adaptive Content Stream
& Integration with Spatial Braniding Experience
Responsive branded content triggered
• Member & community updates
• Alo Gym locator & preview
• Guided workout sessions
• AR brand storytelling
• Gear pairing & challenges
• Editorial and community engagement
Guided Classes & Sessions
Adaptive practices tailored to current state
Physical Brand Spaces
Optional sync with Alo studios and in-person activations
Product & Gear Sync
Smart apparel and tools recommended based on biometric needs
Events & Community
Encouraging group flow, challenge participation, or in-store pop-ups
AR/VR Layer (Optional)
Future-forward immersive visual layer for personal experience rooms
Personal Progress Dashboard
AI-curated summaries and wellness insights over time
🧘 Classes / Sessions
🏋 Branded Space
👕 Products / Gear
👬 Community/ Event
🕹️ AR/VR Branded Space
🤖 Profile / AI Insights
Integrated Brand Ecosystem for a Context-Aware Wellness Journey
Extended Brand Ecosystem Integration
Solution 01 : Your Body Unlocks the Flow
Biometric-Responsive Entry
“You don’t have to choose. Your body already did.”
Allow real-time biometric syncing or manual check-in to personalize your day’s wellness content. No scrolling, no second guessing — just sync and start.
Top Recommendation for You
Play
4.2k
ALO Gym, NY
Click to view the Space
Adaptive Brand Space for You
Play
4.2k
Recovery Sneakers
Shop the look
Item Paring for You
Play
AI Tracker for Your Status
Play
9:41
Splash screen
Adaptive Alo brand entry with subtle motion tagline
Heath Access
“Connect your device” or “Manual check-in" to share current state (energy, heart rate, mood)
Home / Hub
Adaptive contents based oninput
Class / Sessions
AI-suggested sessions grouped by user profile
Brand Space
AR/ VR Tour
Personal Profile
Solution 02 : Content That Moves With You
Adaptive Home Interface
“From a run to a rest, your input sets the pace.”
Whether you’re wired after a double espresso or winding down, the AI curates classes, challenges, and brand spaces matched to your moment.
Splash screen
Alo Adaptive Brand App logo & quick tagline
Heath Access
Alo Biometric Check-in Page
“Connect Your Device”
or “Manually Check In”
Home / Hub
Real-time updated cards, including classes, goals, local events, and personalized products
Class / Sessions
AI-suggested sessions grouped by user profile
Brand Space
AR/ VR Tour
Personal Profile
Top Recommendation for You
Play
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4.2k
ALO Gym, NY
Click to view the Space
Adaptive Brand Space for You
Play
4.2k
Recovery Sneakers
Shop the look
Item Pairing for You
Play
AI Tracker for Your Status
Play
Solution 03 : AI-Suggested Sessions with Spaces
Smart Brand Contents Recs
“Suggested by AI. Approved by you.”
The app maps your biometric mood and recent activity to auto-suggest classes and brand touchpoints — from daily workouts to nearby Alo locations.
Top Recommendation for You
Play
4.2k
ALO Gym, NY
Click to view the Space
Adaptive Brand Space for You
Play
4.2k
Recovery Sneakers
Shop the look
Item Pairing for You
Play
AI Tracker for Your Status
Play
9:41
Splash screen
Alo Adaptive Brand App logo & quick tagline
Heath Access
Alo Biometric Check-in Page
“Connect Your Device”
or “Manually Check In”
Home / Hub
Adaptive contents based oninput
Sessions
Suggested by profile, location, and input — grouped by context
Nearby Alo gym, pop-up, or store tied to your daily rhythm
Brand Space
AR/ VR Tour
Personal Profile
Lombardy, Italy
Iconic lake destination known for its scenic beauty, mountain vistas & historic lakeside residences.
Hotels
Hotel Du lac
Bed & breakfast
cozy 19th-century B&B with a terrace
La Dependance
Bed & breakfast
cozy 19th-century B&B with a terrace
La Piazzetta
Bed & breakfast
cozy 19th-century B&B with a terrace
Divina Vita
Bed & breakfast
cozy 19th-century B&B with a terrace
Hotel Diffuso Il Portichetto
Bed & breakfast
cozy 19th-century B&B with a terrace
Mary Miller Class
Your Top Recommended Class
AI-Suggested by Your energy level, duration, goal
& Filtered by Your Biometric Status
Class Type: Pilates, HIIT, sculpt, breathwork
Class Session
session 01
Bed & breakfast
cozy 19th-century B&B with a terrace
Session 02
Bed & breakfast
cozy 19th-century B&B with a terrace
Session 03
Bed & breakfast
cozy 19th-century B&B with a terrace
Session 04
Bed & breakfast
cozy 19th-century B&B with a terrace
Session 05
Bed & breakfast
cozy 19th-century B&B with a terrace
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Solution 04 : Your Brand, Your Space Beyond Limits
Immersive Brand Expansion (In-Store/AR, VR)
“From the app to the in-store, experience follows you.”
Preview in-store layouts, explore Alo gyms and showroom in AR or VR, and match your energy to the right location — before you even arrive.
Space
Top Recommendation for You
Play
4.2k
ALO Gym, NY
Click to view the Space
Adaptive Brand Space for You
Play
4.2k
Recovery Sneakers
Shop the look
Item Pairing for You
Play
AI Tracker for Your Status
Play
9:41
Splash screen
Alo Adaptive Brand App logo & quick tagline
Heath Access
Alo Biometric Check-in Page
“Connect Your Device”
or “Manually Check In”
Home / Hub
Adaptive contents based oninput
Sessions
AI-suggested sessions grouped by user profile
AI-suggested branded experience within the real -life nearby space, like Alo gym locator
Brand Space
AR/ VR Tour
4.2k
NY ALO FW2025 Showroom
The most of the best to the greatest number of people for the least.
Click to View VR
4.2k
LA ALO SS 2025 Show
The most of the best to the greatest number of people for the least.
Click to View VR
4.2k
ALO 2025 TOKYO Collection
The most of the best to the greatest number of people for the least.
Click to View VR
4.2k
ALO Campaign Tour
The most of the best to the greatest number of people for the least.
Click to View VR
4.2k
ALO VIP Private Room
The most of the best to the greatest number of people for the least.
Click to View VR
4.2k
ALO Fashion Preview
The most of the best to the greatest number of people for the least.
Click to View VR
Move fluidly between digital and physical brand experience
Add Yours
ALO Run Club
Let’s Yoga
Join Miracle
Sports
Relax
Spa
Solution 05 : Personal AI Profile, Progress You Can Feel
Wellness Coach with biometric input
“Because your body has a story, we’re listening.”
The app tracks your recovery, training, and cycles — delivering weekly insights to help you understand and optimize how you feel over time.
Community, Challenge, and Sharing
“Train together. Share progress. Fuel each other.”
Join group challenges, track your streak, or share wins inside Alo’s community — all powered by your biometric data.
Top Recommendation for You
Play
4.2k
ALO Gym, NY
Click to view the Space
Adaptive Brand Space for You
Play
4.2k
Recovery Sneakers
Shop the look
Item Pairing for You
Play
AI Tracker for Your Status
Play
9:41
Splash screen
Alo Adaptive Brand App logo & quick tagline
Heath Access
Alo Biometric Check-in Page
“Connect Your Device”
or “Manually Check In”
Home / Hub
Adaptive contents based oninput
Sessions
AI-suggested sessions grouped by user profile
AI-suggested branded experience within the real -life nearby space, like Alo gym locator
Brand Space
AR/ VR Tour
Personal AI Profile
Biometric input drives wellness journey with context-aware recommendations
Add Yours
ALO Run Club
Let’s Yoga
Join Miracle
Sports
Relax
Spa
