WE BEGAN FROM A SIMPLE BELIEF: IN THE DEPTH OF WINTER, TRUE LUXURY IS SOFTNESS YOU CAN FEEL. SOFT WINTER COLLECTION PROECT FRAMES GENTLE, DREAM-LIKE SILHOUETTES AGAINST SHARP ALPINE LANDSCAPES—PINK FUR, KNIT TEXTURES, AND QUIET LIGHT WRAPPING THE COLD IN WARMTH. THESE IMAGES TURN FROZEN AIR, DISTANCE, AND SNOW INTO TENDER MOMENTS THAT LINGER LONG AFTER WINTER PASSES.
Client
Senseya
DELIVERABLES
EDITORAIL VISUALS BRANDING
Year
2025
Role
Creative Direction
Tools
MIDJOURNEY, SEEDREAM, KLING AI
Soft Winter Collection
I led the creative direction and visual system for this Soft Winter editorial, using only generative AI tools to shape the brand world. Starting from a palette of blush fur, knit textures, and pale alpine light, The result is a seasonal campaign toolkit: a set of stills and sequences that a brand could adapt across lookbooks, social launches, in-store screens, and motion teasers, all anchored in one clear warm winter story.
I iterated in Midjourney, Higgsfield AI, Seedream, Kling AI, and VEO to lock in a consistent character, wardrobe, and camera language across every frame. I treated prompts like a styling and lighting kit—tuning pose, fabric movement, snowfall density, and time of day until the images felt soft, cinematic, and cohesive.
