WE BEGAN FROM ONE SIMPLE BELIEF: TODAY’S LUXURY LIVES IN FLEETING GLIMPSES—THOSE QUICK, ELECTRIC MOMENTS WHEN LIGHT, FABRIC, AND ATTITUDE ALIGN FOR A SPLIT SECOND ON CAMERA.
Client
Gaston
DELIVERABLES
EDITORIAL VISUALS BRANDING
Year
2025
Role
Creative Direction
Tools
MIDJOURNEY, HIGGSFIELD AI, SEEDREAM, KLING AI, VEO3.1, ADOBE SUITE
Kinetic Luxury
Kinetic Luxury captures high fashion as a series of sharp, fast frames rather than static poses. Close-crop portraits, blurred gestures, and off-axis angles turn the model into a moving contour—hands cutting across the lens, coats snapping mid-stride, silhouettes drifting in and out of focus. Each scene sits on a different point of the spectrum of luxury: intimate, almost fragile closeness; stoic, sculptural stillness; and bold, runway-level impact. Together, they build a vibrant, pulse-like narrative where luxury feels alive, directional, and always slightly ahead of you.
All imagery was created with generative AI tools—primarily Midjourney, Higgsfield AI, Seedream, Kling AI, and VEO3.1. I iterated through dozens of prompts to control leather texture, motion blur, and portrait cropping, pushing the models into elongated limbs, obscured faces, and dynamic mid-movement poses. By refining color, contrast, and angle, I built a consistent visual language of cool metallics against deep blacks and saturated reds. The result is a modular editorial system that can expand into new looks and formats while staying anchored in one idea: luxury as a fast, kinetic sequence of high-fashion moments.
