WE BEGAN FROM ONE IDEA: SKINCARE AS A FLEETING MOMENT OF GLOW YOU WANT TO PAUSE AND REPLAY. LEBLINK CAPTURES THAT SPLIT-SECOND RADIANCE IN MACRO PORTRAITS AND SENSORIAL CLOSE-UPS, TURNING DEWY SKIN, MELTING ICE, AND EDIBLE TEXTURES INTO A VISUAL LANGUAGE OF INSTANT, UNFORGETTABLE LUMINOSITY.
Client
Le Blink
DELIVERABLES
EDITORIAL VISUALS BRANDING
Year
2025
Role
Creative Direction
Tools
Midjourney, Higgsfield AI, Seedream, Kling AI, Veo3.1
LeBlink Skincare
For LeBlink: Skincare, I led creative direction for a seasonal editorial campaign that frames skincare as the luxury of a single, unforgettable blink. Using generative AI tools (Midjourney, Higgsfield AI, Seedream, Kling AI, VEO3.1), I explored hundreds of variations in skin texture, moisture, and light—tuning prompts to achieve consistent tones, pore detail, and soft specular highlights that feel almost touchable.
The imagery extends the LeBlink moment beyond frozen desserts and crystalline ice. I paired different portrait models with shifting environments and seasonal moods—sun-bleached snow, foggy shoreline, late-summer heat—to see how skin, light, and texture could react in each scene. Across the series, dewy skin, melting ice, and edible surfaces become a shared visual language: instant flashes of glow that feel tactile and almost edible. Each frame is a variation on the same idea—LeBlink as unforgettable luminosity—translated through new faces, contexts, and atmospheres.
